Prime Minister Benjamin Netanyahu has shared an AI-generated campaign ad depicting rival Yashar leader Gadi Eisenkot rejecting an embrace from a young man with a T-shirt proclaiming “Israeli unity” in favor of the mainly Arab Ra’am party’s chairman Mansour Abbas.
The AI video shows Eisenkot smiling as he runs through a field of flowers toward the young man, who smiles back as he runs toward him, only to be disappointed as Eisenkot passes him by to instead hug Abbas. The clip then displays the message: “Eisenkot has no government without [Democrats party chair] Yair Golan and the Arab parties.”
The ad has been met with anger, as critics say the young man is heavily implied to be a stand-in for Eisenkot’s son Gal, who was killed fighting in the Gaza war. Though the man does not particularly resemble Gal Eisenkot, he is approximately the same age, and the location chosen — a blissful field of flowers — is seen by detractors as implying a heavenly setting.
Eisenkot’s son Gal was killed while serving in Gaza in December 2023. In addition, two of his nephews were also killed during the war. He is widely seen as Netanyahu’s chief challenger in the October 27 election, with recent polls placing his Yashar party ahead of Netanyahu’s Likud as the largest in the Knesset.
Responding to criticism of the ad, Likud denies that the figure in the video was intended to resemble Eisenkot’s son.
“The attempt by extremist elements to draw such a shocking comparison is merely an effort to conceal the simple fact that Gadi has no government without Yair Golan and the Arab parties,” the party says.
The video is the latest in a series of AI-generated campaign ads released by coalition parties as part of a broader campaign portraying any government headed by Eisenkot as necessarily a left-wing coalition dependent on Yair Golan’s Democrats and the Arab-majority Ra’am party (though any such government would also presumably include the right-wing Avigdor Liberman and Naftali Bennett and their parties).
Yesterday, Finance Minister Bezalel Smotrich’s Religious Zionism party released an AI-generated ad targeting members of the Democrats’ newly elected Knesset slate, writing “these are Eisenkot and Tropper’s partners,” referring to former Blue and White MK Chili Tropper, who has joined forces with Yoaz Hendel’s Reservists party to form a new slate.
“This isn’t a broad, Zionist government — it’s a left-wing government,” the ad continues.
The video depicts MK Gilad Kariv, a Reform rabbi, surrounded by Palestinian flags, pigs and bacon, with the caption “Gilad ‘Bar Mitzvahs for dogs’ Kariv” — a reference Kariv condemned as antisemitic and denigrating to Reform Judaism. Meanwhile, MK Naama Lazimi is depicted flanked by portraits of Soviet dictator Joseph Stalin and Chinese leader Mao Zedong, while activist Naor Narkis, who ran in the primaries but was not elected to a realistic spot in the slate, is shown surrounded by Pride flags, in an apparent attempt to denigrate him for being openly gay.
Neither video is labeled as AI-generated, despite a law passed by the Knesset last week requiring election and campaign materials created with AI to be identified as such.